ID: 20921
Principles of Marketing, Philip kotler, emne:
€350,00
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Principles of Marketing, Philip kotler, emne: markedsføring
Principles of Marketing 6th European Edition
Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework